There are several things to think about when starting an Email marketing campaign.
Who do you Email to?
There are probably many different interests within your group, so think about how you would separate those interest groups so you can send relevant, personalized content.
How can you reach the people who are not on your list?
There are many proven strategies for building Email lists. Let’s work together to make sure you’re CAN-SPAM compliant.
How often do you mass Email?
Is there a way to consolidate or partner with others who are contacting the same group? Can you separate your messages per interest group? Or spread the messages out into a year-long campaign?