New Media

New media most commonly refers to content available on-demand through the Internet, accessible on any digital device. Common examples of new media include websites such as online newspapers, blogs, wikis, video games and social media. Much of the new media content is communicated through visual aids. This, in simplest terms is any form of communication that relies on visual cues/graphics to transmit a message to people.

 

Communication using new media requires graphic/communication designers to help achieve communication goals by analyzing, structuring, planning and creating images and text to improve or develop visual communication for specific purposes. These designers are skilled in the process of creating, producing and distributing materials, both digital and print, as well as in the use of typography, drawings, photo and graphic manipulation and illustration.

 

Every subject is taught through project-based learning that engages students in every facet of their education.

Just as is done in the real world, students often work in teams to design and develop novel solutions to class projects and industry challenges.

Students take an active role in their own education, working with teachers in a professional, collaborative environment built on two-way communication.

This two year program combines the strengths of the SUNY Adirondack Media Arts program and the WSWHE BOCES Graphic & Visual Communications program.  The New Media program exposes students to graphic design, photography and video editing and production, as well as communications theory and practice. It blends art, technology and soft skills through a highly integrated, hands-on curriculum. Students will become versed in the industry standard software (Adobe Creative Suite), have opportunities to work with/design for local non-profit agencies and learn project management skills.  

 

 

Just as is done in the real world, students often work in teams to design and develop novel solutions to class projects and industry challenges from local non-profit organizations.

The program’s business partners host students for learning opportunities alongside experts, sponsor industry challenges, and guest lecture in our classes.

New Media students will create a comprehensive portfolio of their work during the program.

The New Media students are provided with a laptop and digital camera.  The state-of-the-art learning lab contains the following equipment: Wacom drawing tablet  -  large format printers  -  Mac Lab with workstations  -  Adobe Design Suite software

Students will have the opportunity to earn three industry-recognized Adobe Certifications, and an Adobe Certified Associate (ACA) Certificate.

Students can earn up to 32 college credits towards a Media Arts Certificate and continue to complete the Applied Associates Degree in Media Arts. 

The ECCA Program Catalog contains the names and descriptions of the courses in the New Media program, as well as a Plan of Study.